09.28.2016 - How Age Impacts Consumer Behavior in Retail Banking

As consumers age, their retail banking needs change. Some trends are obvious, such as older consumers being less concerned with saving money and more concerned with safeguarding their assets. But some trends are less obvious, like consumers age 18 to 25 are using branches more than all other age groups except those over age 65.

These facts, and more insights, have been compiled in Sean McDade's recent article 'How Age Impacts Consumer Behavior in Retail Banking'. Sean is CEO of PeopleMetrics, a firm dedicated to providing customer experience management software and solutions to businesses of all types. For the complete article, please visit the link below.

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